Success stories.

Breakthrough cancer treatment.

We began working with RefleXion Medical in 2018 to officially introduce the company at a major national oncology meeting. Developed full press kit and set up media interviews with top-tier oncology and radiology trade media.

Upon FDA clearance, announced the breakthrough SCINTIX® biology-guided radiotherapy on the RefleXion® X1 - a novel treatment modality that uses a single radiotracer injection to transform cancer cells into real-time biological beacons to control external-beam radiotherapy delivery to multiple tumors. Multiple media interviews were granted with top-tier print and broadcast reporters.

Ongoing work includes media relations, media prep, strategic campaign implementation and guidance, press release writing, blog series and award entries.

Check out this recent TV news story highlighting RefleXion’s breakthrough treatment for metastatic cancer tumors. More media coverage may be found here.

Revolutionary treatment for severe depression.

A team of researchers at the Stanford Brain Stimulation Lab developed a rapid-acting, effective neuromodulation treatment for major depressive disorder. Called SAINT, the novel approach provides a new form of individualized neurostimulation for treatment-resistant depression for adults who have failed to achieve relief from prior antidepressant medications. SAINT therapy was licensed exclusively to Magnus Medical in October 2021 for further development and commercialization.

We started working with Magnus in 2021 to bring the company out of stealth mode. We timed the announcement to coincide with the publication of a double-blind, randomized controlled trial evaluating SAINT, with notable results indicating relief from depression in 79% of people in the active arm of the study, compared to just 13% in the placebo arm.

The unstealthing of Magnus Medical, coupled with the positive clinical results published in the American Journal of Psychiatry, resulted in a tremendous amount of positive online, print and broadcast media coverage.

Check out this recent print story highlighting a new SAINT customer. More media coverage may be found here.

Ongoing work includes media relations, media training, strategic guidance, blog series, milestone announcements, clinical program support, ghostwriting, and social media content.

A sampling of earned media for our clients.

  • Science

    Our client was featured in National Geographic in an in-depth story about new clinical data and patient experience.

  • Science/Medical

    Our client was part of a larger science story reporting new clinical data and its effects on patients with neuropsychiatric conditions.

  • Broadcast

    Multiple clients have appeared on national and local network TV, radio, and podcasts discussing the significance of breakthrough technology and its impact on patients.

  • Business/Features

    Multiple clients have appeared in the NYT. From the front page of the Business Section to larger feature stories highlighting new medical advancements.